Apptopia: since Trump was banned from Twitter, daily use of Twitter has remained remarkably consistent – Trump’s presence on Twitter had no impact on how much people used it, contrary to the popular narrative. … For as long as Donald Trump was president, there was a common misconception that Twitter’s fate was tied to his.
New data from mobile research company Apptopia shows that everyday use of Twitter has stayed remarkably consistent after Trump was banned last month. The number of times people spent using the Twitter app didn’t alter in January. The exact day of the restriction cannot be determined by looking at the trend line.
Insights and international partnerships vice president at Apptopia Adam Blacker asserts that “it is challenging for one person to have a visible impact on such massive social network apps.” More plainly than any one person’s situation, the numbers illustrate cultural events.
With @realDonaldTrump no longer active, Twitter may experience a boost in traffic, according to Darren Lachtman, a former global director of brand strategy at Twitter. “Twitter is and has always been a persistent piece of mainstream culture,” he said, “and one person — no matter who he is — leaving simply didn’t make a huge influence.” If anything, this would be advantageous to the marketers who were turned off by the negativity of the past several years.